Hardee’s wanted to re-introduce their Roast Beef Sandwich. A sandwich that’s just meat, dipped in meat sauce. So we embraced what’s NOT on it. Vegetables.

We created a loving farm where vegetables are allowed to live out their days without fear of being sliced up and put on a sandwich.

Then we planted 10 million vegetables nationwide in partnership with the American Community Gardening Association because we’re good people. Good people that like good PR. The sandwich sold out in multiple locations.