Hardee’s wanted to re-introduce their Roast Beef Sandwich. A sandwich that’s just meat, dipped in a little bit of meat sauce. So we decided to embrace what’s NOT on it. We created a loving farm where vegetables are allowed to live out their days without fear of being sliced up and put in a salad or sandwich. We also planted 10 million vegetables nationwide in partnership with the American Community Gardening Association. The sandwich sold out in multiple locations.