Respect starts with understanding. In Someone Else’s Shoes is an experience meant to create empathy for individuals that may live a very different life than your own.
Santander invited people to spend time in the shoes of someone who has a full-time job, yet is forced to live in her car.
To explore Jen’s home through augmented reality, click here.
Hardee’s wanted to re-introduce their Roast Beef Sandwich. A sandwich that’s just meat, dipped in a little bit of meat sauce. So we decided to embrace what’s NOT on it. We created a loving farm where vegetables are allowed to live out their days without fear of being sliced up and put in a salad or sandwich. We also planted 10 million vegetables nationwide in partnership with the American Community Gardening Association. The sandwich sold out in multiple locations.
Banks are supposed to be respected institutions but somewhere along the way, they stopped being respectful. Santander Bank wanted to bring respectfulness back to banking. This spot helped launch their new brand promise, Respect Adds Up.
For a fast food restaurant, Hardee’s has always made it’s food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better tasting foods. It was also designed the Hardee’s way with a series of fun yet impossible games, a hard to navigate table of contents and an actual hand stitched page. There’s even a page made of aluminum, where we encourage readers to use it to destroy a microwave, because using a microwave isn’t the right way to do anything.
When you give a bank all of your money, the least they could do is give you some respect. These spots introduce Santander’s respectful product offerings for their Respect Adds Up campaign.
It’s little wonder the American Revolution started in New England — it's one territorial place. Colonial New Englanders didn’t take kindly to being pushed around. And modern New Englanders don’t either. They’ll defend their home and their roots to the end.
We sent out British Redcoats to mess with modern New Englanders by enforcing old colonial acts; the Tea Act and the Hat Act. New England’s famed toughness took center stage as everyday folks reacted just as they did many years ago — passionately.
Water quality issues are on the rise. Yet, most Americans think “not my water.” So PUR collected water from all over the country, built a Water Bar in NYC and served up deliciously unfiltered water from real towns with real contaminants at safe levels. Turns out people don’t like safe levels of lead and mercury in their tap water.
With water quality issues on the rise, we created an interactive journey of water from source to tap that shows what’s in your actual drinking water based on local municipality data from across the U.S.
While public water systems constantly monitor the quality of their water and the results are sent to consumers, they’re not always easy to find or understand. This site is the first of its kind to collect water reports from across the U.S. in one place and present the realities of local contaminants and the importance of having the right water filter in an easy-to-understand way.
Click here to explore the site.
To bring awareness to how clean, cost-effective and sustainable solar energy is, we decided to trick some of solar’s toughest critics into showing their support for it. And what better place to find these critics than the Republican National Convention?
We handed out “Build A Wall” t-shirts to Trump supporters but little did they know, the message on the T-shirt changed when sunlight hit it, thanks to solar ink. We thought we’d get punched in the face but the reaction we got was surprising.
New Balance had a revolutionary new cleat. Their research found that baseball players generate power from a small spot on the inside of the foot. They used this data to design a cleat with an insert that ensured batters, runners and pitchers utilized their full power with zero energy sacrifice. The 4040v3 cleat was about to change the game in a very simple way. And we wanted to communicate power through simple in-game moments.
Everyone knows that race day is the main event. But for the runners, the race starts long before that one day. So, rather than showing perfect models, we highlighted real runners right in the middle of their training for the New York City Marathon. Sweaty and slightly disheveled, the resulting images still exuded a sense of confidence that these individuals were making themselves into a marathoner who can take on the NYC marathon. We highlighted their stories and the obstacles they had to overcome to ensure that they were "made for this."