Water quality issues are on the rise. Yet, most Americans think “not my water.” So PUR collected water from all over the country, built a Water Bar in NYC and served up deliciously unfiltered water from real towns with real contaminants at safe levels. Turns out people don’t like safe levels of lead and mercury in their tap water.
With water quality issues on the rise, we created an interactive journey of water from source to tap that shows what’s in your actual drinking water based on local municipality data from across the U.S.
While public water systems constantly monitor the quality of their water and the results are sent to consumers, they’re not always easy to find or understand. This site is the first of its kind to collect water reports from across the U.S. in one place and present the realities of local contaminants and the importance of having the right water filter in an easy-to-understand way.
Click here to explore the site.
To bring awareness to how clean, cost-effective and sustainable solar energy is, we decided to trick some of solar’s toughest critics into showing their support for it. And what better place to find these critics than the Republican National Convention?
We handed out “Build A Wall” t-shirts to Trump supporters but little did they know, the message on the T-shirt changed when sunlight hit it, thanks to solar ink. We thought we’d get punched in the face but the reaction we got was surprising.
New Balance had a revolutionary new cleat. Their research found that baseball players generate power from a small spot on the inside of the foot. They used this data to design a cleat with an insert that ensured batters, runners and pitchers utilized their full power with zero energy sacrifice. The 4040v3 cleat was about to change the game in a very simple way. And we wanted to communicate power through simple in-game moments.
Everyone knows that race day is the main event. But for the runners, the race starts long before that one day. So, rather than showing perfect models, we highlighted real runners right in the middle of their training for the New York City Marathon. Sweaty and slightly disheveled, the resulting images still exuded a sense of confidence that these individuals were making themselves into a marathoner who can take on the NYC marathon. We highlighted their stories and the obstacles they had to overcome to ensure that they were "made for this."
Turning your degree into a successful career can be a daunting task. So we wanted to let students and alumni know about the Phoenix Career Guidance System, a career-planning platform that helps students and alumni build and advance in their careers. Through this fun and approachable video, we take viewers through a first-person perspective of some of the tool's main features to explain to Phoenix students that they need to go beyond the classroom to have a successful career.
This interactive experience was built for a health insurance company that believed if you feel good about being yourself, you're more likely to take care of your health. The Esteem Room was a place where fun characters doled out esteem-boosting advice in a small, steamy room.